Privacy Policy

Your Privacy Matters - GDPR Compliant Data Protection

Introduction

PC Store ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or make purchases from us. We comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

Effective Date: January 1, 2025

Information We Collect

Personal Information You Provide

  • Account Information: Name, email address, phone number, billing and shipping addresses
  • Payment Information: Credit card details, PayPal information, billing address (processed securely through PCI-compliant payment processors)
  • Order Information: Purchase history, product preferences, order details
  • Communication Data: Emails, chat messages, customer service interactions
  • Marketing Preferences: Newsletter subscriptions, promotional preferences

Automatically Collected Information

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on site, click patterns, referring websites
  • Location Data: Approximate location based on IP address
  • Cookies: Information stored through cookies and similar tracking technologies

How We Use Your Information

We use your personal information for the following purposes:

  • Order Processing: To process and fulfill your orders, including shipping and returns
  • Account Management: To create and manage your account, provide customer support
  • Payment Processing: To process payments and prevent fraud
  • Communication: To send order updates, respond to inquiries, and provide customer service
  • Marketing: To send promotional emails (with your consent) and personalize your experience
  • Analytics: To improve our website, products, and services
  • Legal Compliance: To comply with legal obligations and protect our rights

Legal Basis for Processing (GDPR)

Under GDPR, we process your personal information based on:

  • Contract Performance: Processing necessary to fulfill your orders
  • Legitimate Interests: Improving our services and preventing fraud
  • Consent: For marketing communications and optional cookies
  • Legal Obligation: Complying with tax and accounting requirements

Data Sharing and Disclosure

We never sell your personal information. We may share your data with:

  • Service Providers: Payment processors, shipping companies, email service providers
  • Business Partners: Analytics providers, marketing platforms
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

Cookies and Tracking Technologies

Types of Cookies

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Help us understand how you use our site
  • Marketing Cookies: Used to personalize ads and content
  • Preference Cookies: Remember your settings and preferences

You can manage cookie preferences through your browser settings or our cookie consent banner.

Data Security

We implement industry-standard security measures including:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-compliant providers
  • Regular security audits and vulnerability assessments
  • Access controls and employee training
  • Data backup and recovery procedures

Your Rights

Under GDPR and other privacy laws, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a structured format
  • Restriction: Limit how we process your data
  • Objection: Object to processing for marketing purposes
  • Withdraw Consent: Withdraw consent at any time

Data Retention

We retain your personal information for:

  • Account Data: Until you delete your account
  • Order History: 7 years for tax and legal purposes
  • Marketing Data: Until you unsubscribe or object
  • Support Records: 3 years after resolution

International Transfers

If you are located outside the United States, your information may be transferred to and processed in the US. We ensure adequate protection through:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by relevant authorities
  • Your explicit consent where required

Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.

Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes by email or through a prominent notice on our website. Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

Contact Information

For privacy-related questions, concerns, or to exercise your rights, contact us:

  • Email: privacy@pcstore.com
  • Phone: 1-800-PC-STORE
  • Mail: PC Store Privacy Officer, 123 Tech Street, Silicon Valley, CA 94000
  • Hours: Mon-Fri 9AM-6PM EST

For EU residents, you may also contact our Data Protection Officer at dpo@pcstore.com or lodge a complaint with your local supervisory authority.